Touchpoints EV Corporate Platform Redesign.
Consolidating fragmented web properties, investor communications, and commercial B2B charging solutions into a single, high-performing enterprise digital platform.
Touchpoints EV, an emerging electric vehicle charging and fleet infrastructure provider, operated across three disconnected domains that diluted corporate authority and confused institutional investors. TalkXO executed a comprehensive architectural rebuild—unifying brand storytelling, investor relations, and enterprise fleet solutions onto a single high-speed platform. The result was a 68% increase in commercial RFP submissions and a 95+ score on Core Web Vitals.
1. Client Context & Enterprise Scale
Touchpoints EV delivers high-capacity charging networks, depot management software, and turnkey grid infrastructure for commercial fleets, municipalities, and real estate developers across national markets.
2. Initial Situation (What Existed Before)
As the company scaled rapidly through acquisitions, it accumulated three separate microsites with conflicting navigation structures, mismatched typography, and unmaintained WordPress themes suffering from severe plugin vulnerabilities.
3. The Core Business Problem
Institutional investors and enterprise fleet managers were landing on consumer-facing marketing pages that failed to convey the technical scale of Touchpoints' hardware-software ecosystem. The lack of a centralized corporate platform hindered government RFP qualifications.
4. Diagnosis & Technical Discovery
Our audit revealed that 65% of enterprise traffic was bouncing on legacy subdomains due to slow mobile performance (>4.8s LCP) and confusing navigation that required four clicks to reach fleet RFP specifications.
5. Strategy & Unified IA Architecture
We executed a complete domain consolidation and information architecture overhaul:
- Consolidated Single-Domain Architecture: Merged all regional and product subdomains under a single root domain.
- Dedicated Stakeholder Hubs: Built distinct hubs for Fleet Operators, Commercial Real Estate, and Institutional Investors (IR).
- Interactive Charging Calculator: Developed a client-side ROI and fleet electrification estimator that captured high-intent procurement leads.
6. Execution & Technical Replatforming
Following our 10-phase redesign framework, we migrated the platform from brittle WordPress plugins to a custom component system hosted on Cloudflare edge infrastructure, backed by automated 301 SEO redirects for all merged subdomains.
7. Technology Stack
- CMS & Frontend: Clean semantic HTML5, modern CSS custom properties, and Vanilla JS micro-interactions.
- Integrations: HubSpot CRM enterprise pipeline routing, automated RFP qualification logic.
- Performance & Security: Cloudflare edge CDN, TLS 1.3, CSP header enforcement.
8. Verified Quantitative Outcomes
9. Why It Worked (Strategic Reasoning)
"By replacing three fragmented microsites with a single authoritative corporate platform, we established the institutional gravitas required to win multi-million dollar municipal fleet contracts."
10. Relevant Agency Capabilities
This project leveraged our core enterprise solutions:
- Corporate Website Redesign: Multi-stakeholder governance and institutional storytelling.
- Enterprise Website Redesign (Pillar): Full-scale digital strategy and design systems.
11. Related Strategic Decisions
Review the frameworks that guided this replatforming:
- Website Redesign vs Rebuild: Why Touchpoints required a full architectural rebuild.
- Our 10-Phase Process: How we executed the multi-domain consolidation.
Explore the Website Redesign Topic Ecosystem
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