Performance Marketing & Lead Generation Agency.
Full-funnel campaigns across Meta, Google Ads, and emerging channels — built on real conversion tracking, not platform-reported vanity numbers, and run by a team that also writes the creative.
A performance marketing agency plans, builds, and continuously optimizes paid acquisition campaigns — search, social, and programmatic — against a defined cost-per-lead or cost-per-acquisition target, rather than billing for impressions or clicks alone. TalkXO combines campaign strategy, creative production, and marketing ops (CRM routing, conversion tracking, attribution) under one team, so the same people who set the targeting also write the ad copy and wire up the lead handoff — closing the usual gap between the media-buying agency and the content team.
Who This Is Built For
Performance marketing pays off fastest for businesses with a measurable unit economics loop — a known customer value, a sales or checkout process to route leads into, and enough volume to let campaigns actually optimize. We work across three recurring shapes of that problem:
B2B Paid Search & Lead Gen
Google Ads and LinkedIn campaigns feeding a sales team, with lead qualification and CRM routing built in from day one.
Explore B2B Lead GenE-Commerce Performance Marketing
Meta and Google Shopping campaigns optimized against ROAS and repeat-purchase rate, not just first-click revenue.
Explore E-Commerce PerformanceHow We Run Campaigns
Every engagement starts with the same question: what does a qualified lead or profitable order actually cost, and what can we spend to get one? From there we build a channel plan, ship creative on an 18–48 hour turnaround, and report against that number weekly — not a vanity dashboard of impressions.
Channel Selection
We pick channels by where your buyer already spends attention and how much first-party signal you have to optimize against — not by agency-of-record habit.
Creative Velocity
Ad creative gets produced in-house on the same turnaround as our content engine work, so campaigns don't stall waiting on a separate creative vendor.
Choosing Between Meta and Google Ads
The two platforms solve different problems, and most accounts need both eventually — the question is sequencing. Read our neutral breakdown of when each platform earns its budget first.
Performance Marketing & Lead Generation Topic Ecosystem
Frequently Asked Questions
How much should we budget for performance marketing?
Media spend and management fees are two separate line items, and the right media budget depends entirely on your target cost-per-lead and sales cycle. See our detailed breakdown on the cost and budget guide for typical ranges by business type.
Do you require a minimum ad spend?
We work with accounts at a range of budgets, but campaigns need enough spend to exit the platform learning phase and generate statistically meaningful data — for most channels that's a few thousand dollars a month minimum before optimization becomes reliable.
How is this different from just hiring a media buyer?
A standalone media buyer optimizes bids and budgets but usually doesn't write creative or own the lead-to-CRM handoff. TalkXO runs the full loop — targeting, creative, and the marketing-ops layer that gets a lead from ad click into a sales conversation — under one accountable team.
Which platforms do you run campaigns on?
Primarily Meta (Facebook/Instagram) and Google Ads (Search, Shopping, Performance Max), with LinkedIn for B2B accounts where the buyer committee is reachable there. We add channels only when there's a clear reason, not by default.
Ready to Build a Performance Engine?
Tell us your current cost-per-lead or cost-per-acquisition, and your growth target. We'll tell you honestly whether performance marketing is the right next lever.