B2B Paid Search & Lead Generation.
Search and LinkedIn campaigns built for long B2B sales cycles — qualified leads routed straight into your CRM, not a spreadsheet someone checks on Fridays.
B2B paid search campaigns optimize for lead quality and sales-qualified conversion, not just click volume — a cheap, high-volume lead that never converts to a sales call is worse than an expensive one that does. TalkXO builds campaigns around your actual sales-qualified-lead definition, with tracking that follows a lead from ad click through to closed-won, so budget shifts toward what the sales team can actually work.
Why Generic Lead-Gen Campaigns Underperform
Most B2B paid search failures trace back to one thing: the campaign optimizes for a cheap form-fill, while the sales team needs a lead that's actually in-market and in-budget. We start every engagement by defining what a qualified lead looks like with you, before touching targeting.
CRM Routing & Lead Qualification
Leads get scored and routed automatically based on firmographic and behavioral signals, so your sales team sees the highest-intent leads first — not a first-in-first-out queue.
Firmographic Filtering
Campaigns exclude company sizes, industries, or job titles outside your ICP at the platform level, before a lead ever reaches your CRM.
Progressive Profiling
Forms ask for less up front and enrich the lead record over subsequent touches, reducing form abandonment while still building a complete profile.
Explore the Performance Marketing & Lead Generation Topic Ecosystem
Frequently Asked Questions
How long until B2B paid search generates qualified leads?
Google Search campaigns typically start generating leads within the first week, but reaching a stable, optimized cost-per-qualified-lead usually takes 4–8 weeks as the account exits the learning phase and we refine targeting based on which leads actually convert.
Is LinkedIn worth the higher cost-per-click for B2B?
For accounts where the buyer committee is reachable by job title and company — enterprise software, professional services — LinkedIn's targeting precision often justifies the premium. For broader B2B audiences, Google Search usually delivers a lower cost-per-lead first.
Can you work with our existing CRM?
Yes — we route leads into whatever CRM you already run (HubSpot, Salesforce, or similar) rather than asking you to adopt a new system for our campaigns.
Turn Search Traffic Into Sales Pipeline.
Share your current lead-gen numbers and sales cycle. We'll map out where paid search can realistically move the needle.