E-Commerce Performance Marketing.
Meta and Google Shopping campaigns tuned for real profitability — full-funnel ROAS and repeat-purchase rate, not a single-touch attribution number that flatters the ad platform.
E-commerce performance marketing optimizes campaigns against blended return on ad spend and customer lifetime value, rather than the platform's own first-click attribution — which tends to overstate a single channel's contribution. TalkXO sets up server-side conversion tracking and creative testing pipelines so budget shifts toward the products and audiences that actually drive repeat purchases, not just a low cost-per-click.
Creative Testing at Real Volume
E-commerce ad creative decays fast — a winning ad exhausts its audience within weeks. We run continuous creative production and testing cycles so campaigns always have fresh variants queued, instead of stalling on a handful of static ads.
Catalog & Shopping Feed Optimization
Google Shopping and Meta catalog performance depends heavily on feed data quality — titles, categories, and pricing structure all affect how the algorithm surfaces your products.
Feed Structuring
Product titles and categories get restructured for how shoppers actually search, not just how they're organized in your backend catalog.
Dynamic Retargeting
Abandoned-cart and browse-retargeting campaigns run on dynamic creative pulled directly from your live catalog, so ads always show current pricing and stock.
Explore the Performance Marketing & Lead Generation Topic Ecosystem
Frequently Asked Questions
What ROAS should we expect?
Target ROAS varies enormously by margin and category, so there's no universal benchmark — we set your target from your actual product margins and customer lifetime value during onboarding, then optimize against that number specifically.
Do you handle creative production for ad campaigns?
Yes — video, static, and UGC-style ad creative are produced in-house as part of the same content engine that runs your organic social, so campaigns don't wait on a separate creative vendor.
How do you handle iOS tracking limitations?
We implement server-side conversion tracking (Conversions API for Meta, Enhanced Conversions for Google) alongside browser-side pixels, which recovers a meaningful share of the conversion data lost to iOS privacy restrictions and ad blockers.
Get More Profitable Ad Spend.
Share your current ROAS and product margins. We'll assess where creative and targeting can realistically improve profitability.